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Wednesday, March 28 • 9:35am - 10:10am
Engage Internally, Amplify Externally: Techniques to Drive Strategic and Newsworthy Corporate Storytelling, and Build a Community of Passionate Employee Communicators and Advocates
Whirlpool Corporation

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As the North American corporate communications arm of Whirlpool Corporation, the organization’s objectives include:

Engage internally
Amplify externally
Breed passionate advocates among employees
Build perceptions and motivate actions among the corporation’s stakeholder groups
Enable the organization to be better communicators



Each of these objectives is strongly grounded in programming that helps build employee pride in the company, and helps employees better amplify reputation-driving stories in formats that are shorter, smarter, swifter, and strategic.



To meet these objectives a global corporate communications newsroom program was created. Take this journey and learn how this newsroom program was created as well as the innovative tools and strategies Whirlpool activates each day to turn employees into communicators and advocates.



Discover how you too can evolve the way you communicate with your employees, including learning how to:



Involve employees in the process of corporate storytelling
Give employees the tools and skills to identify stories that are true “UFOs” – unique, first and only
Activate platforms and programming that empower employees to become external storytellers and advocates
Use social media as an effective employee communications tool
Implement strategies for creating a constant stream of content, stories and newsworthy headlines for employees to share



Monica Clark, Senior Manager of Media & Content Strategy
Whirlpool Corporation

Speakers
avatar for Monica Clark

Monica Clark

Senior Manager of Media & Content Strategy, Whirlpool Corporation
Monica Clark is an accomplished PR & media executive and has been with Whirlpool Corporation for the past eleven years. She currently serves as Senior Manager of Media and Content Strategy for the company’s North American corporate communications team.   Prior to this role, Monica... Read More →


Wednesday March 28, 2018 9:35am - 10:10am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

Attendees (2)