2nd Digital Workplace Summit: Engagement Strategies for Employee Communications

As the North American corporate communications arm of Whirlpool Corporation, the organization’s objectives include:

Engage internally
Amplify externally
Breed passionate advocates among employees
Build perceptions and motivate actions among the corporation’s stakeholder groups
Enable the organization to be better communicators



Each of these objectives is strongly grounded in programming that helps build employee pride in the company, and helps employees better amplify reputation-driving stories in formats that are shorter, smarter, swifter, and strategic.



To meet these objectives a global corporate communications newsroom program was created. Take this journey and learn how this newsroom program was created as well as the innovative tools and strategies Whirlpool activates each day to turn employees into communicators and advocates.



Discover how you too can evolve the way you communicate with your employees, including learning how to:



Involve employees in the process of corporate storytelling
Give employees the tools and skills to identify stories that are true “UFOs” – unique, first and only
Activate platforms and programming that empower employees to become external storytellers and advocates
Use social media as an effective employee communications tool
Implement strategies for creating a constant stream of content, stories and newsworthy headlines for employees to share



Monica Clark, Senior Manager of Media & Content Strategy
Whirlpool Corporation