2nd Digital Workplace Summit: Engagement Strategies for Employee Communications

In 2015, Citrix experienced the most dramatic change of its 26-year history, including the departure of their beloved CEO, the spinoff of their SaaS business (20% of the company), and companywide restructurings, which turned Employee Communications into a lean, mean team of three.



It was clear to the Employee Communications team that they needed to focus their time and energy on activities that were directly tied to the company strategy. Before they could do that, they had to know what was working, what wasn’t, and how they could constantly adapt to meet the needs of their people and the business – that’s when they became obsessed with data.



Fast forward to 2017… Citrix saw increases across the board in satisfaction, engagement, line of sight, and perception of employee communications, which had the highest rating in the history of Citrix. Follow the steps that Citrix took and discover how to make data-driven decisions that support your goals, including:



Low budget (ish) tools you can use to measure employee communications
A template for working with stakeholders to ensure projects are strategic, data-driven and aligned with business objectives
Best practices and tactics – based on data of course – that you can start using right now
How to use measurement to prove your worth



Jason Vego, Global Employee Communications Manager

Citrix