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Thursday, March 29 • 11:20am - 11:55am
One and Not Done: Why All of Your Communications Should Take a Multichannel Approach
World Wildlife Fund

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When a corporation launches a new product, it pumps millions into marketing via a multitude of channels. The marketers behind the products know consumers are much more apt to take action if they see the messages on the channel they prefer. The same approach applies to communicating important messages to your staff.

 

Discover why World Wildlife Fund takes a multichannel approach to internal communications and learn how to:

 

  • Replicate multichannel communications approaches from the outside consumer world
  • Capture busy employees' attention by deploying content through appropriate channels, thus springing them into action
  • Determine how many times to hit your staff with the same message and have it still be effective

 

Elissa Leibowitz Poma, Deputy Director, Communications & Marketing  

World Wildlife Fund

Speakers
avatar for Elissa Leibowitz Poma

Elissa Leibowitz Poma

Deputy Director, Marketing & Communications, World Wildlife Fund
Elissa Poma oversees internal communications and brand management at World Wildlife Fund. She has been with WWF for nearly 11 years. Before joining WWF, Elissa was a travel writer and newsroom administrator at The Washington Post. She has a degree in journalism from George Washington... Read More →


Thursday March 29, 2018 11:20am - 11:55am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
  General Session Case-Study

Attendees (2)