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Wednesday, March 28 • 10:30am - 11:05am
The Magic of Storytelling: Uncovering Stories Within Your Organization to Build Brand Loyalty and Grow Audiences
Walt Disney World Resort

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Once upon a time communicators had the luxury of crafting long-form feature stories to artfully weave together their company’s narrative. Now, shrinking attention spans demand content that is clear, concise and moving.  At the Walt Disney World Resort, the team has devised an editorial process that marries strategy with storytelling to grow audiences and enhance its reputation.


In this session you’ll learn how to:


  • Build your social media strategy based on key reputation drivers
  • Bring content owners together to identify the most impactful opportunities
  • Tell your company’s story through the passion of the people who work there
  • Amplify content across internal and external platforms
  • Find the story in the situation in order to give your readers the “happily ever after” they are looking for



Lisa Arney, Senior Communications Manager

Walt Disney World Resort

Wednesday March 28, 2018 10:30am - 11:05am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

Attendees (2)