2nd Digital Workplace Summit: Engagement Strategies for Employee Communications

Once upon a time communicators had the luxury of crafting long-form feature stories to artfully weave together their company’s narrative. Now, shrinking attention spans demand content that is clear, concise and moving.  At the Walt Disney World Resort, the team has devised an editorial process that marries strategy with storytelling to grow audiences and enhance its reputation.

In this session you’ll learn how to:

• Build your social media strategy based on key reputation drivers
• Bring content owners together to identify the most impactful opportunities
• Tell your company’s story through the passion of the people who work there
• Amplify content across internal and external platforms
• Find the story in the situation in order to give your readers the “happily ever after” they are looking for

Lisa Arney, Senior Communications Manager

Walt Disney World Resort