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Thursday, March 29 • 9:50am - 10:25am
Utilizing New and Traditional Communications to Inform and Engage a Mobile Workforce
National Collegiate Athletic Association

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On-the-go employees don't always have time to check the intranet for the latest happenings. Catching them as they are heading to meetings or waiting in line for lunch at the company cafeteria might be all the time you have to inform and engage employees.

 

In this session, hear how the National Collegiate Athletic Association uses eight digital signage units and a daily e-newsletter to reach their mobile workforce, including:



  • Content creation and design best practices with a dose of organizational communications theory throw in for good measure
  • Understanding how digital signage can help create a more purpose-driven workforce
  • Newsletter techniques to grab the attention of your employees

 

Kristen Porter Basu, Associate Director of Organizational Communications

National Collegiate Athletic Association

Speakers
avatar for Kristen Porter Basu

Kristen Porter Basu

Associate Director of Organizational Communications, National Collegiate Athletic Association
Kristen Porter Basu is associate director of organizational communications and outreach in the strategic communications unit at the National Collegiate Athletic Association. She holds a Bachelor of Arts in communication from the University of Illinois and a Master of Science in communication... Read More →


Thursday March 29, 2018 9:50am - 10:25am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
  General Session Case-Study

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