If we debated every possible option when making a decision, we’d never reach a conclusion for even the simplest choices. Attention is an increasingly limited resource. And capturing attention is a struggle for communicators, both internal and external.
People are selective about what they pay attention to and our brains are forced to react quickly to the amount of complex information we have to process. These quick responses are guided along paths we’ve created in our brains. Some call them errors. Others might use mental shortcuts –but they are all cognitive biases. They are snap judgments are brain uses based on a variety of environment, experiential and biological factors.
During this thought-provoking session, you will learn how understanding different cognitive biases can help you, as communicators shape your internal communications strategy, including how to:
- Better receive communication as well as deliver it
- Capture the attention of your audience
- Recognize the obstacles and opportunities of work within of your employees’ psychological behavior
Chuck Gose,
Founder & Host
ICology
