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Thursday, March 29 • 8:30am - 9:15am
Opening Day 2 & Chairperson's Address: How to Better Communicate by Understanding Cognitive Biases

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If we debated every possible option when making a decision, we’d never reach a conclusion for even the simplest choices. Attention is an increasingly limited resource. And capturing attention is a struggle for communicators, both internal and external.

People are selective about what they pay attention to and our brains are forced to react quickly to the amount of complex information we have to process. These quick responses are guided along paths we’ve created in our brains. Some call them errors. Others might use mental shortcuts –but they are all cognitive biases. They are snap judgments are brain uses based on a variety of environment, experiential and biological factors. 

During this thought-provoking session, you will learn how understanding different cognitive biases can help you, as communicators shape your internal communications strategy, including how to:
  • Better receive communication as well as deliver it
  • Capture the attention of your audience
  • Recognize the obstacles and opportunities of work within of your employees’ psychological behavior 

Chuck Gose, Founder & Host

avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Thursday March 29, 2018 8:30am - 9:15am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

Attendees (1)