2nd Digital Workplace Summit: Engagement Strategies for Employee Communications

As GoDaddy develops into an international organization, onboarding 11,000 new employees to take in a new culture could be a daunting task. Thankfully, the internal communications team has created a strategy that aligns an already existing dispersed workforce to come together to reach organizational goals. Employees are exposed and challenged to new engagement strategies that help develop brand awareness and engagement.

Learn how GoDaddy instilled a sense of pride in their dispersed employees through non-traditional internal communication strategies, including how to:

• Transcend differences by encouraging your employees to find similarities with fellow employees
• Expose employees as customers to assist with rallying around customer engagement
• Highlight employees though social media campaigns such as #GoDaddyBrave

Kim Clark, Director, Internal Communications

GoDaddy