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Thursday, March 29 • 11:55am - 12:25pm
Uniting a Dispersed Workforce During a Time of Transition
Go Daddy

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As GoDaddy develops into an international organization, onboarding 11,000 new employees to take in a new culture could be a daunting task. Thankfully, the internal communications team has created a strategy that aligns an already existing dispersed workforce to come together to reach organizational goals. Employees are exposed and challenged to new engagement strategies that help develop brand awareness and engagement.

 

Learn how GoDaddy instilled a sense of pride in their dispersed employees through non-traditional internal communication strategies, including how to:

 

  • Transcend differences by encouraging your employees to find similarities with fellow employees
  • Expose employees as customers to assist with rallying around customer engagement
  • Highlight employees though social media campaigns such as #GoDaddyBrave

 

Kim Clark, Director, Internal Communications

GoDaddy

Speakers
avatar for Kim Clark

Kim Clark

Director, Internal Communications, GoDaddy
With a career spanning radio, documentary filmmaking, agency parnterships with Discovery Channel, marketing, brand strategy, writing, training, teaching, and a small business owner of a video production company, who knew this tapestry of experience would be utilized in one role…as... Read More →

Thursday March 29, 2018 11:55am - 12:25pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
  General Session Case-Study

Attendees (2)