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Tuesday, March 27
 

TBA

Pre-Summit Interactive Workshops: Maximixe Your Time Out-Of-Office with 3 Deep Dive Sessions
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!


Tuesday March 27, 2018 TBA
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

8:00am

Workshop A: Building A Digital Workplace Governance Strategy That Drives User Adoption
C5Insight
Governance is something that most organizations talk about, but few know where to start. In fact, most organizations don't know exactly what governance is, especially as it relates to the intranet. Most governance sessions today focus on technology products or building a set of rules. This session was developed from more than 10 years of watching organizations struggle with defining and implementing governance, and goes back to basics to help you truly understand what governance really means, WHY governance is important, and how to start simple.


In this session, you’ll take a fresh look at understanding governance and how to relate it to your intranet, including:


  • Understanding the purpose of governance and how it relates to your intranet
  • Developing a usable governance strategy
  • Discussing important elements that should be included in your governance plan
  • Informing employees and upper management of new intranet guidelines & rules


Geoff Ables, Managing Partner
C5 Insight

Speakers
avatar for Geoff Ables

Geoff Ables

Managing Partner, C5 Insight
Geoff Ables is a renowned customer experience and employee engagement strategist, inspirational international speaker, entrepreneur and an author who helps businesspeople create contagiously engaged employees that transform the customer experience. In 2003 he began evangelizing... Read More →


Tuesday March 27, 2018 8:00am - 10:00am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday March 27, 2018 10:00am - 10:15am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:15am

Workshop B: Using Creative Tactics and Channels to Help Your Organization Achieve Its Strategic Goals and Objectives
Crescenzo Communications
Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!


The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’


Dive in with your peers as you design a plan for strategic creative communications, including how to:


  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs


Cindy Crescenzo, President
Crescenzo Communications

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →
avatar for Cindy Crescenzo

Cindy Crescenzo

President, Crescenzo Communications
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your... Read More →


Tuesday March 27, 2018 10:15am - 12:15pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

12:15pm

Lunch Break: On Your Own or with a Group
With a number of concession and sit-down restaurants in the Convention Center - you'll have the opportunity to venture our with a group or grab a quick bite and check in with your office.
 

**Lunch cost is on your own.

Tuesday March 27, 2018 12:15pm - 1:30pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

1:30pm

Workshop C: Measuring Employee Experience: a Metrics Toolset for Communications and Employee Engagement
The Beautiful Group & Sinickas Communications Inc.
Employee experience and organizational culture are complex beasts, yet are more important than ever in today’s highly competitive markets and talent pools. At the same time, data-driven business and marketing expectations have jumped inside organizations.

 

Today internal communicators and those tasked with delivering a compelling employer brand need to step up their measurement game. With a priority to make measurement a habit and strive for ongoing and meaningful metrics that speak to outcomes, a tool kit of metric strategies is needed for successful employee engagement.

 

Learn how to best measure your employee experience and employee engagement strategies , including how to:

 

  • Benchmark where you & your organization currently sit on the scale: See how your measurement work compares with other organizations in the room
  • Understand good practice & new tools: Find out new and leading approaches and tools for measuring employee engagement
  • Identify actionable next steps: Create a list of next steps for leveling up our measurement of internal communications and employee engagement

 

Angela Sinickas, CEO

Sinickas Communications Inc.

 

Ephraim Freed, Employee Experience Manager

The Beautiful Group


Speakers
avatar for Ephraim Freed

Ephraim Freed

Employee Experience Manager, The Beautiful Group
Ephraim Freed is an employee experience strategist and leader who has spent over a decade working on the cutting edge of internal communications and intranets. He has developed digital platforms and communications programs within innovative global organizations including Riot... Read More →
avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, M.S., ABC, has been the CEO of Sinickas Communications, Inc. since she started her consulting firm in 2000. A pioneer in the field of measurably successful employee communication, Angela Sinickas has been measuring the effectiveness of communication since 1981. She... Read More →


Tuesday March 27, 2018 1:30pm - 3:30pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

3:30pm

End of Workshop Day
No plans for the evening? See the registration desk if you're interested in dining out with a group.

Tuesday March 27, 2018 3:30pm - 3:45pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
 
Wednesday, March 28
 

TBA

Day 1, General Sessions
Get your notebook ready as you prepare to hear day 1 of practical use cases presented by communication professionals from leading organizations.

Tweeting? Be sure to use #DSE2018

Wednesday March 28, 2018 TBA
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

8:00am

Registration: Badges, Bagels, & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday March 28, 2018 8:00am - 8:30am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

8:30am

Chairperson's Welcome & Speed Networking
ICology
Welcome to the 2nd Annual Digital Workplace Summit. In this fast-paced forum you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Wednesday March 28, 2018 8:30am - 9:00am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:00am

Creating Techniques to Help Your Employees Find Success Through All Types of Change
Oath
Bringing two internet pioneers, AOL and Yahoo!, together and rebranding as a company is no small feat, but through that change the power of communication was apparent. A M&A of this size required strategic employee communications in order to successfully bring employees together from AOL and Yahoo.


Gain an inside look at what it took to pull off such a feat and learn how you can help your employees find success through all types of change, including:


  • Best practices during mergers, acquisitions, and integrations
  • Techniques for simplifying the message and staying creative
  • Authentic ways to influence culture


Nicole Helmke, Internal Communications Director
Oath


Speakers
avatar for Nicole Helmke

Nicole Helmke

Internal Communications Director, Oath
Based in New York city, Nicole Helmke is a Communications Director at Oath. Passionate about an employee-centric approach to internal communication, she leads a team focused on tech, brand, corp and crisis communications. At AOL, she led internal comms programs for major integrations... Read More →



Wednesday March 28, 2018 9:00am - 9:35am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:35am

Engage Internally, Amplify Externally: Techniques to Drive Strategic and Newsworthy Corporate Storytelling, and Build a Community of Passionate Employee Communicators and Advocates
Whirlpool Corporation
As the North American corporate communications arm of Whirlpool Corporation, the organization’s objectives include:

Engage internally
Amplify externally
Breed passionate advocates among employees
Build perceptions and motivate actions among the corporation’s stakeholder groups
Enable the organization to be better communicators



Each of these objectives is strongly grounded in programming that helps build employee pride in the company, and helps employees better amplify reputation-driving stories in formats that are shorter, smarter, swifter, and strategic.



To meet these objectives a global corporate communications newsroom program was created. Take this journey and learn how this newsroom program was created as well as the innovative tools and strategies Whirlpool activates each day to turn employees into communicators and advocates.



Discover how you too can evolve the way you communicate with your employees, including learning how to:



Involve employees in the process of corporate storytelling
Give employees the tools and skills to identify stories that are true “UFOs” – unique, first and only
Activate platforms and programming that empower employees to become external storytellers and advocates
Use social media as an effective employee communications tool
Implement strategies for creating a constant stream of content, stories and newsworthy headlines for employees to share



Monica Clark, Senior Manager of Media & Content Strategy
Whirlpool Corporation

Speakers
avatar for Monica Clark

Monica Clark

Senior Manager of Media & Content Strategy, Whirlpool Corporation
Monica Clark is an accomplished PR & media executive and has been with Whirlpool Corporation for the past eleven years. She currently serves as Senior Manager of Media and Content Strategy for the company’s North American corporate communications team.   Prior to this role, Monica... Read More →


Wednesday March 28, 2018 9:35am - 10:10am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:10am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday March 28, 2018 10:10am - 10:30am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:30am

The Magic of Storytelling: Uncovering Stories Within Your Organization to Build Brand Loyalty and Grow Audiences
Walt Disney World Resort

Once upon a time communicators had the luxury of crafting long-form feature stories to artfully weave together their company’s narrative. Now, shrinking attention spans demand content that is clear, concise and moving.  At the Walt Disney World Resort, the team has devised an editorial process that marries strategy with storytelling to grow audiences and enhance its reputation.

 

In this session you’ll learn how to:

 

  • Build your social media strategy based on key reputation drivers
  • Bring content owners together to identify the most impactful opportunities
  • Tell your company’s story through the passion of the people who work there
  • Amplify content across internal and external platforms
  • Find the story in the situation in order to give your readers the “happily ever after” they are looking for

 

 

Lisa Arney, Senior Communications Manager

Walt Disney World Resort



Wednesday March 28, 2018 10:30am - 11:05am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:05am

Interactive Session: Speaker Tools Lead The Leaders - How To Go Beyond Buy-In And Gain Leadership Engagement For Your SharePoint Project
C5 Insight

Most business leaders understand that a successful SharePoint project can play a significant role in improving productivity, innovation and employee satisfaction.  But few leaders understand the role of leadership in SharePoint success.

 

In this session, gain principles and practical tips on how to go beyond leadership buy-in, to gain active engagement from your leadership team, including how to:

 

  • Influence executives to engage with your SharePoint Project
  • Help colleagues understand that change can begin with them no matter where they sit in the organization

 

Geoff Ables, Managing Partner

C5 Insight


Speakers
avatar for Geoff Ables

Geoff Ables

Managing Partner, C5 Insight
Geoff Ables is a renowned customer experience and employee engagement strategist, inspirational international speaker, entrepreneur and an author who helps businesspeople create contagiously engaged employees that transform the customer experience. In 2003 he began evangelizing... Read More →


Wednesday March 28, 2018 11:05am - 11:45am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:45am

Sponsored Lunch & Guided Tour of the Digital Signage Expo Floor
Head down to the tradeshow floor to enjoy a sponsored lunch with your fellow conference attendees. From there you'll have the opportunity to split up in groups for a guided tour of the exhibit floor.

Wednesday March 28, 2018 11:45am - 2:00pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

2:00pm

Don’t Do It if You Can’t Measure It: How to Make Data-Driven Decisions that Support the Business
Citrix
In 2015, Citrix experienced the most dramatic change of its 26-year history, including the departure of their beloved CEO, the spinoff of their SaaS business (20% of the company), and companywide restructurings, which turned Employee Communications into a lean, mean team of three.



It was clear to the Employee Communications team that they needed to focus their time and energy on activities that were directly tied to the company strategy. Before they could do that, they had to know what was working, what wasn’t, and how they could constantly adapt to meet the needs of their people and the business – that’s when they became obsessed with data.



Fast forward to 2017… Citrix saw increases across the board in satisfaction, engagement, line of sight, and perception of employee communications, which had the highest rating in the history of Citrix. Follow the steps that Citrix took and discover how to make data-driven decisions that support your goals, including:



Low budget (ish) tools you can use to measure employee communications
A template for working with stakeholders to ensure projects are strategic, data-driven and aligned with business objectives
Best practices and tactics – based on data of course – that you can start using right now
How to use measurement to prove your worth



Jason Vego, Global Employee Communications Manager

Citrix

Speakers
avatar for Jason Vego

Jason Vego

Global Employee Communications Manager, Citrix
Jason is an award-winning communicator and the longest standing member of the Employee Communications team at Citrix. He’s helped transform the way employees at Citrix consume information, connect with company culture, and contribute to business success.   His primary role is... Read More →



Wednesday March 28, 2018 2:00pm - 2:40pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

2:40pm

Behind the Scenes Insights from Key Digital Workplace Tools Interactive Demonstrations from Your Summit Sponsors
Now that you've seen how a number of your peers are harnessing the power of digital tools - see what they can do for you.

In this no pressure setting you'll have the opportunity to visit your choice of 2 digital workplace tool stations. You'll get to see the backend, how they can be used to solve your employee communication challenges, and you'll have the opportunity to ask the questions that mean the most to you.

Want to visit more than 2 stations? With no formal sign-ups, feel free to move around as yu wish.

Want to keep the conversation going after time ends? Sponsors will be at the networking reception following today's sessions to take more questions.



Wednesday March 28, 2018 2:40pm - 3:15pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

3:15pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday March 28, 2018 3:15pm - 3:30pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

3:30pm

Digital Tactics to Keep Your Employeed Engaged and Informed
Allegiant Air

Whether your employees are in the skies or at a desk, learn how visual communications and digital tools can help keep them engaged and informed, including how to:

 

  • Utilize videos to break down silos and be transparent
  • Create infographics to outline profit sharing in an easy to understand way
  • Allow for quick response feedback opportunities
  • Turn to all digital recognition


Katy Campo, Manager, Culture & Engagement

Allegiant
 

Speakers
avatar for Katy Campo

Katy Campo

Manager, Culture & Engagement, Allegiant Air
From Hotel Events to non-profits, Katy has found her niche in the airline and travel industry as Allegiant’s Manager of Culture & Engagement. Over the last four years she has built a team that launched a recognition program, referral program as well as annual events and engagement... Read More →



Wednesday March 28, 2018 3:30pm - 4:05pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

4:05pm

Digital Workplace Thought Leader Panel: Get Your Most Pressing Questions Answered
ICology with Special Guests, Dynamic Signal + more
You'll have access to some of the industry's best as you ask questions still on your mind or that have come up now that you've heard today's sessions.

Moderators
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Speakers
avatar for Becky Graebe

Becky Graebe

Senior Director, Communication Expert, Dynamic Signal
Becky Graebe is Senior Director, Communication Expert at Dynamic Signal, the leader in employee communication and engagement platforms headquartered in San Bruno, CA. Based in Raleigh, NC, she works with global organizations and communicators to help connect, align and engage employees... Read More →


Wednesday March 28, 2018 4:05pm - 5:00pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

5:00pm

Close of Day 1
Wednesday March 28, 2018 5:00pm - 6:15pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

6:15pm

Dinner with a Group - Reservations Have Been Made
Interested in dining out and exploring Boston with a group? Check in with the ALI staff to see where reservations have been made.

Wednesday March 28, 2018 6:15pm - 8:30pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
 
Thursday, March 29
 

TBA

Day 2, General Sessions
Thursday March 29, 2018 TBA
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

8:00am

Breakfast, Bagels, & Beverages
Coffee will be hot and breakfast will be available at 8:30 a.m. Feel free to bring your bags with you if you're planning to leave for the airport from the convention center - we will have an area to store them.

Thursday March 29, 2018 8:00am - 8:30am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

8:30am

Opening Day 2 & Chairperson's Address: How to Better Communicate by Understanding Cognitive Biases
ICology
If we debated every possible option when making a decision, we’d never reach a conclusion for even the simplest choices. Attention is an increasingly limited resource. And capturing attention is a struggle for communicators, both internal and external.

 
People are selective about what they pay attention to and our brains are forced to react quickly to the amount of complex information we have to process. These quick responses are guided along paths we’ve created in our brains. Some call them errors. Others might use mental shortcuts –but they are all cognitive biases. They are snap judgments are brain uses based on a variety of environment, experiential and biological factors. 
 

During this thought-provoking session, you will learn how understanding different cognitive biases can help you, as communicators shape your internal communications strategy, including how to:
 
  • Better receive communication as well as deliver it
  • Capture the attention of your audience
  • Recognize the obstacles and opportunities of work within of your employees’ psychological behavior 

Chuck Gose, Founder & Host
ICology

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Thursday March 29, 2018 8:30am - 9:15am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:15am

How a Growing Company Honors Tradition and Pioneers Change Through Digital Communications That Educate, Inspire, and Connect Employees
Byrne
  

 It has been a little over a year since Byrne started to develop an internal communications strategy that would support the pace of the company’s growth.

 

From intercom announcements and hallway bulletin boards, to a global company-wide app launch and a successful internal video campaign, discover how Byrne has increased engagement and unified diverse cultures, all while retaining its grassroots communication traditions.

 

Learn how you can pioneer change through digital communications, including how to:

 

  • Produce internal videos on a budget
  • Keep your videos relevant as time goes on
  • Match your delivery medium to your audience
  • Harness the power of the Goldfish Mindset – Retention is key

 

Taylor Kelley, Internal Communications Specialist

Byrne


Speakers
avatar for Taylor Kelley

Taylor Kelley

Internal Communications Specialist, Byrne
Taylor Kelley is the Internal Communications Specialist for Byrne Electrical Specialists, a family owned global power and data solutions company headquartered in Rockford, Michigan. Taylor holds a passion for transforming and developing communication and change management strategies... Read More →



Thursday March 29, 2018 9:15am - 9:50am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:50am

Utilizing New and Traditional Communications to Inform and Engage a Mobile Workforce
National Collegiate Athletic Association

On-the-go employees don't always have time to check the intranet for the latest happenings. Catching them as they are heading to meetings or waiting in line for lunch at the company cafeteria might be all the time you have to inform and engage employees.

 

In this session, hear how the National Collegiate Athletic Association uses eight digital signage units and a daily e-newsletter to reach their mobile workforce, including:



  • Content creation and design best practices with a dose of organizational communications theory throw in for good measure
  • Understanding how digital signage can help create a more purpose-driven workforce
  • Newsletter techniques to grab the attention of your employees

 

Kristen Porter Basu, Associate Director of Organizational Communications

National Collegiate Athletic Association


Speakers
avatar for Kristen Porter Basu

Kristen Porter Basu

Associate Director of Organizational Communications, National Collegiate Athletic Association
Kristen Porter Basu is associate director of organizational communications and outreach in the strategic communications unit at the National Collegiate Athletic Association. She holds a Bachelor of Arts in communication from the University of Illinois and a Master of Science in communication... Read More →



Thursday March 29, 2018 9:50am - 10:25am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Thursday March 29, 2018 10:25am - 10:45am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:45am

Are You Driving or Navigating? Tapping into the Technology That Fits Your Culture to Build a Roadmap That Encourages the Highest Employee Engagement
Boehringer Ingelheim Animal Health - US

Are you careening toward the next bend in the road with your foot firmly on the gas, or are you sitting sidecar to your SMEs and leveraging their driving skills while you build a better roadmap?

 

This session will discuss tactics to meet your employees and colleagues where they are and how to avoid the traps and traffic snarls that can delay your successful route to employee engagement.

 

When is the detour and the scenic route truly the faster way to get to your destination? Leave this session with 3 steps to create an effective employee engagement roadmap. Steps include: 

 

  1. Fellow Travelers Telling Stories - Examples from across multiple industries embracing audience profiles as guiding signposts
  2. Who’s Driving this thing? - Techniques for sitting sidecar to better navigate for your real drivers (and how to put them in the driver’s seat)
  3. How to build and read the roadmap – Tips for identifying which best practices to try first, which detours are worth exploring based on your own employee needs, and how to wind back to the information superhighway without leaving your blinker on

 

Elizabeth Gubernatis, Internal, Employee & Digital Corporate Communications Specialist

Boehringer Ingelheim Animal Health - US


Speakers
avatar for Elizabeth Gubernatis

Elizabeth Gubernatis

Internal, Employee & Digital Corporate Communications Specialist, Boehringer Ingelheim Animal Health - US



Thursday March 29, 2018 10:45am - 11:20am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:20am

One and Not Done: Why All of Your Communications Should Take a Multichannel Approach
World Wildlife Fund

When a corporation launches a new product, it pumps millions into marketing via a multitude of channels. The marketers behind the products know consumers are much more apt to take action if they see the messages on the channel they prefer. The same approach applies to communicating important messages to your staff.

 

Discover why World Wildlife Fund takes a multichannel approach to internal communications and learn how to:

 

  • Replicate multichannel communications approaches from the outside consumer world
  • Capture busy employees' attention by deploying content through appropriate channels, thus springing them into action
  • Determine how many times to hit your staff with the same message and have it still be effective

 

Elissa Leibowitz Poma, Deputy Director, Communications & Marketing  

World Wildlife Fund


Speakers
avatar for Elissa Leibowitz Poma

Elissa Leibowitz Poma

Deputy Director, Marketing & Communications, World Wildlife Fund
Elissa Poma oversees internal communications and brand management at World Wildlife Fund. She has been with WWF for nearly 11 years. Before joining WWF, Elissa was a travel writer and newsroom administrator at The Washington Post. She has a degree in journalism from George Washington... Read More →



Thursday March 29, 2018 11:20am - 11:55am
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:55am

Uniting a Dispersed Workforce During a Time of Transition
Go Daddy

As GoDaddy develops into an international organization, onboarding 11,000 new employees to take in a new culture could be a daunting task. Thankfully, the internal communications team has created a strategy that aligns an already existing dispersed workforce to come together to reach organizational goals. Employees are exposed and challenged to new engagement strategies that help develop brand awareness and engagement.

 

Learn how GoDaddy instilled a sense of pride in their dispersed employees through non-traditional internal communication strategies, including how to:

 

  • Transcend differences by encouraging your employees to find similarities with fellow employees
  • Expose employees as customers to assist with rallying around customer engagement
  • Highlight employees though social media campaigns such as #GoDaddyBrave

 

Kim Clark, Director, Internal Communications

GoDaddy


Speakers
avatar for Kim Clark

Kim Clark

Director, Internal Communications, GoDaddy
With a career spanning radio, documentary filmmaking, agency parnterships with Discovery Channel, marketing, brand strategy, writing, training, teaching, and a small business owner of a video production company, who knew this tapestry of experience would be utilized in one role…as... Read More →


Thursday March 29, 2018 11:55am - 12:25pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

12:30pm

Key Takeaways & Conference Wrap-Up
Share your biggest 'a-ha' moments and what you plan to do first when you return to the office.

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Thursday March 29, 2018 12:30pm - 12:45pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

12:45pm

Lunch With Your Peers & Guided Tour of the Digital Signage Expo Floor
Interested in navigating the tradeshow floor some more?
Join your peers for a second set of guided tours as you grab a bite to eat downstairs.

Thursday March 29, 2018 12:45pm - 2:45pm
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109