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General Session Case-Study [clear filter]
Wednesday, March 28

9:00am PDT

Creating Techniques to Help Your Employees Find Success Through All Types of Change
Bringing two internet pioneers, AOL and Yahoo!, together and rebranding as a company is no small feat, but through that change the power of communication was apparent. A M&A of this size required strategic employee communications in order to successfully bring employees together from AOL and Yahoo.

Gain an inside look at what it took to pull off such a feat and learn how you can help your employees find success through all types of change, including:

  • Best practices during mergers, acquisitions, and integrations
  • Techniques for simplifying the message and staying creative
  • Authentic ways to influence culture

Nicole Helmke, Internal Communications Director

avatar for Nicole Helmke

Nicole Helmke

Internal Communications Director, Oath
Based in New York city, Nicole Helmke is a Communications Director at Oath. Passionate about an employee-centric approach to internal communication, she leads a team focused on tech, brand, corp and crisis communications. At AOL, she led internal comms programs for major integrations... Read More →

Wednesday March 28, 2018 9:00am - 9:35am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:35am PDT

Engage Internally, Amplify Externally: Techniques to Drive Strategic and Newsworthy Corporate Storytelling, and Build a Community of Passionate Employee Communicators and Advocates
Whirlpool Corporation
As the North American corporate communications arm of Whirlpool Corporation, the organization’s objectives include:

Engage internally
Amplify externally
Breed passionate advocates among employees
Build perceptions and motivate actions among the corporation’s stakeholder groups
Enable the organization to be better communicators

Each of these objectives is strongly grounded in programming that helps build employee pride in the company, and helps employees better amplify reputation-driving stories in formats that are shorter, smarter, swifter, and strategic.

To meet these objectives a global corporate communications newsroom program was created. Take this journey and learn how this newsroom program was created as well as the innovative tools and strategies Whirlpool activates each day to turn employees into communicators and advocates.

Discover how you too can evolve the way you communicate with your employees, including learning how to:

Involve employees in the process of corporate storytelling
Give employees the tools and skills to identify stories that are true “UFOs” – unique, first and only
Activate platforms and programming that empower employees to become external storytellers and advocates
Use social media as an effective employee communications tool
Implement strategies for creating a constant stream of content, stories and newsworthy headlines for employees to share

Monica Clark, Senior Manager of Media & Content Strategy
Whirlpool Corporation

avatar for Monica Clark

Monica Clark

Senior Manager of Media & Content Strategy, Whirlpool Corporation
Monica Clark is an accomplished PR & media executive and has been with Whirlpool Corporation for the past eleven years. She currently serves as Senior Manager of Media and Content Strategy for the company’s North American corporate communications team.   Prior to this role, Monica... Read More →

Wednesday March 28, 2018 9:35am - 10:10am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:30am PDT

The Magic of Storytelling: Uncovering Stories Within Your Organization to Build Brand Loyalty and Grow Audiences
Walt Disney World Resort

Once upon a time communicators had the luxury of crafting long-form feature stories to artfully weave together their company’s narrative. Now, shrinking attention spans demand content that is clear, concise and moving.  At the Walt Disney World Resort, the team has devised an editorial process that marries strategy with storytelling to grow audiences and enhance its reputation.


In this session you’ll learn how to:


  • Build your social media strategy based on key reputation drivers
  • Bring content owners together to identify the most impactful opportunities
  • Tell your company’s story through the passion of the people who work there
  • Amplify content across internal and external platforms
  • Find the story in the situation in order to give your readers the “happily ever after” they are looking for



Lisa Arney, Senior Communications Manager

Walt Disney World Resort

Wednesday March 28, 2018 10:30am - 11:05am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

2:00pm PDT

Don’t Do It if You Can’t Measure It: How to Make Data-Driven Decisions that Support the Business
In 2015, Citrix experienced the most dramatic change of its 26-year history, including the departure of their beloved CEO, the spinoff of their SaaS business (20% of the company), and companywide restructurings, which turned Employee Communications into a lean, mean team of three.

It was clear to the Employee Communications team that they needed to focus their time and energy on activities that were directly tied to the company strategy. Before they could do that, they had to know what was working, what wasn’t, and how they could constantly adapt to meet the needs of their people and the business – that’s when they became obsessed with data.

Fast forward to 2017… Citrix saw increases across the board in satisfaction, engagement, line of sight, and perception of employee communications, which had the highest rating in the history of Citrix. Follow the steps that Citrix took and discover how to make data-driven decisions that support your goals, including:

Low budget (ish) tools you can use to measure employee communications
A template for working with stakeholders to ensure projects are strategic, data-driven and aligned with business objectives
Best practices and tactics – based on data of course – that you can start using right now
How to use measurement to prove your worth

Jason Vego, Global Employee Communications Manager


avatar for Jason Vego

Jason Vego

Global Employee Communications Manager, Citrix
Jason is an award-winning communicator and the longest standing member of the Employee Communications team at Citrix. He’s helped transform the way employees at Citrix consume information, connect with company culture, and contribute to business success.   His primary role is... Read More →

Wednesday March 28, 2018 2:00pm - 2:40pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

3:30pm PDT

Digital Tactics to Keep Your Employeed Engaged and Informed
Allegiant Air

Whether your employees are in the skies or at a desk, learn how visual communications and digital tools can help keep them engaged and informed, including how to:


  • Utilize videos to break down silos and be transparent
  • Create infographics to outline profit sharing in an easy to understand way
  • Allow for quick response feedback opportunities
  • Turn to all digital recognition

Katy Campo, Manager, Culture & Engagement


avatar for Katy Campo

Katy Campo

Manager, Culture & Engagement, Allegiant Air
From Hotel Events to non-profits, Katy has found her niche in the airline and travel industry as Allegiant’s Manager of Culture & Engagement. Over the last four years she has built a team that launched a recognition program, referral program as well as annual events and engagement... Read More →

Wednesday March 28, 2018 3:30pm - 4:05pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109
Thursday, March 29

9:15am PDT

How a Growing Company Honors Tradition and Pioneers Change Through Digital Communications That Educate, Inspire, and Connect Employees

 It has been a little over a year since Byrne started to develop an internal communications strategy that would support the pace of the company’s growth.


From intercom announcements and hallway bulletin boards, to a global company-wide app launch and a successful internal video campaign, discover how Byrne has increased engagement and unified diverse cultures, all while retaining its grassroots communication traditions.


Learn how you can pioneer change through digital communications, including how to:


  • Produce internal videos on a budget
  • Keep your videos relevant as time goes on
  • Match your delivery medium to your audience
  • Harness the power of the Goldfish Mindset – Retention is key


Taylor Kelley, Internal Communications Specialist


avatar for Taylor Kelley

Taylor Kelley

Internal Communications Specialist, Byrne
Taylor Kelley is the Internal Communications Specialist for Byrne Electrical Specialists, a family owned global power and data solutions company headquartered in Rockford, Michigan. Taylor holds a passion for transforming and developing communication and change management strategies... Read More →

Thursday March 29, 2018 9:15am - 9:50am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

9:50am PDT

Utilizing New and Traditional Communications to Inform and Engage a Mobile Workforce
National Collegiate Athletic Association

On-the-go employees don't always have time to check the intranet for the latest happenings. Catching them as they are heading to meetings or waiting in line for lunch at the company cafeteria might be all the time you have to inform and engage employees.


In this session, hear how the National Collegiate Athletic Association uses eight digital signage units and a daily e-newsletter to reach their mobile workforce, including:

  • Content creation and design best practices with a dose of organizational communications theory throw in for good measure
  • Understanding how digital signage can help create a more purpose-driven workforce
  • Newsletter techniques to grab the attention of your employees


Kristen Porter Basu, Associate Director of Organizational Communications

National Collegiate Athletic Association

avatar for Kristen Porter Basu

Kristen Porter Basu

Associate Director of Organizational Communications, National Collegiate Athletic Association
Kristen Porter Basu is associate director of organizational communications and outreach in the strategic communications unit at the National Collegiate Athletic Association. She holds a Bachelor of Arts in communication from the University of Illinois and a Master of Science in communication... Read More →

Thursday March 29, 2018 9:50am - 10:25am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:45am PDT

Are You Driving or Navigating? Tapping into the Technology That Fits Your Culture to Build a Roadmap That Encourages the Highest Employee Engagement
Boehringer Ingelheim Animal Health - US

Are you careening toward the next bend in the road with your foot firmly on the gas, or are you sitting sidecar to your SMEs and leveraging their driving skills while you build a better roadmap?


This session will discuss tactics to meet your employees and colleagues where they are and how to avoid the traps and traffic snarls that can delay your successful route to employee engagement.


When is the detour and the scenic route truly the faster way to get to your destination? Leave this session with 3 steps to create an effective employee engagement roadmap. Steps include: 


  1. Fellow Travelers Telling Stories - Examples from across multiple industries embracing audience profiles as guiding signposts
  2. Who’s Driving this thing? - Techniques for sitting sidecar to better navigate for your real drivers (and how to put them in the driver’s seat)
  3. How to build and read the roadmap – Tips for identifying which best practices to try first, which detours are worth exploring based on your own employee needs, and how to wind back to the information superhighway without leaving your blinker on


Elizabeth Gubernatis, Internal, Employee & Digital Corporate Communications Specialist

Boehringer Ingelheim Animal Health - US

avatar for Elizabeth Gubernatis

Elizabeth Gubernatis

Internal, Employee & Digital Corporate Communications Specialist, Boehringer Ingelheim Animal Health - US

Thursday March 29, 2018 10:45am - 11:20am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:20am PDT

One and Not Done: Why All of Your Communications Should Take a Multichannel Approach
World Wildlife Fund

When a corporation launches a new product, it pumps millions into marketing via a multitude of channels. The marketers behind the products know consumers are much more apt to take action if they see the messages on the channel they prefer. The same approach applies to communicating important messages to your staff.


Discover why World Wildlife Fund takes a multichannel approach to internal communications and learn how to:


  • Replicate multichannel communications approaches from the outside consumer world
  • Capture busy employees' attention by deploying content through appropriate channels, thus springing them into action
  • Determine how many times to hit your staff with the same message and have it still be effective


Elissa Leibowitz Poma, Deputy Director, Communications & Marketing  

World Wildlife Fund

avatar for Elissa Leibowitz Poma

Elissa Leibowitz Poma

Deputy Director, Marketing & Communications, World Wildlife Fund
Elissa Poma oversees internal communications and brand management at World Wildlife Fund. She has been with WWF for nearly 11 years. Before joining WWF, Elissa was a travel writer and newsroom administrator at The Washington Post. She has a degree in journalism from George Washington... Read More →

Thursday March 29, 2018 11:20am - 11:55am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

11:55am PDT

Uniting a Dispersed Workforce During a Time of Transition
Go Daddy

As GoDaddy develops into an international organization, onboarding 11,000 new employees to take in a new culture could be a daunting task. Thankfully, the internal communications team has created a strategy that aligns an already existing dispersed workforce to come together to reach organizational goals. Employees are exposed and challenged to new engagement strategies that help develop brand awareness and engagement.


Learn how GoDaddy instilled a sense of pride in their dispersed employees through non-traditional internal communication strategies, including how to:


  • Transcend differences by encouraging your employees to find similarities with fellow employees
  • Expose employees as customers to assist with rallying around customer engagement
  • Highlight employees though social media campaigns such as #GoDaddyBrave


Kim Clark, Director, Internal Communications


avatar for Kim Clark

Kim Clark

Director, Internal Communications, GoDaddy
With a career spanning radio, documentary filmmaking, agency parnterships with Discovery Channel, marketing, brand strategy, writing, training, teaching, and a small business owner of a video production company, who knew this tapestry of experience would be utilized in one role…as... Read More →

Thursday March 29, 2018 11:55am - 12:25pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109