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Interactive Workshop [clear filter]
Tuesday, March 27

8:00am PDT

Workshop A: Building A Digital Workplace Governance Strategy That Drives User Adoption
Governance is something that most organizations talk about, but few know where to start. In fact, most organizations don't know exactly what governance is, especially as it relates to the intranet. Most governance sessions today focus on technology products or building a set of rules. This session was developed from more than 10 years of watching organizations struggle with defining and implementing governance, and goes back to basics to help you truly understand what governance really means, WHY governance is important, and how to start simple.

In this session, you’ll take a fresh look at understanding governance and how to relate it to your intranet, including:

  • Understanding the purpose of governance and how it relates to your intranet
  • Developing a usable governance strategy
  • Discussing important elements that should be included in your governance plan
  • Informing employees and upper management of new intranet guidelines & rules

Geoff Ables, Managing Partner
C5 Insight

avatar for Geoff Ables

Geoff Ables

Managing Partner, C5 Insight
Geoff Ables is a renowned customer experience and employee engagement strategist, inspirational international speaker, entrepreneur and an author who helps businesspeople create contagiously engaged employees that transform the customer experience. In 2003 he began evangelizing... Read More →

Tuesday March 27, 2018 8:00am - 10:00am PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

10:15am PDT

Workshop B: Using Creative Tactics and Channels to Help Your Organization Achieve Its Strategic Goals and Objectives
Crescenzo Communications
Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Cindy Crescenzo, President
Crescenzo Communications

Steve Crescenzo, CEO
Crescenzo Communications

avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →
avatar for Cindy Crescenzo

Cindy Crescenzo

President, Crescenzo Communications
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your... Read More →

Tuesday March 27, 2018 10:15am - 12:15pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109

1:30pm PDT

Workshop C: Measuring Employee Experience: a Metrics Toolset for Communications and Employee Engagement
The Beautiful Group & Sinickas Communications Inc.
Employee experience and organizational culture are complex beasts, yet are more important than ever in today’s highly competitive markets and talent pools. At the same time, data-driven business and marketing expectations have jumped inside organizations.


Today internal communicators and those tasked with delivering a compelling employer brand need to step up their measurement game. With a priority to make measurement a habit and strive for ongoing and meaningful metrics that speak to outcomes, a tool kit of metric strategies is needed for successful employee engagement.


Learn how to best measure your employee experience and employee engagement strategies , including how to:


  • Benchmark where you & your organization currently sit on the scale: See how your measurement work compares with other organizations in the room
  • Understand good practice & new tools: Find out new and leading approaches and tools for measuring employee engagement
  • Identify actionable next steps: Create a list of next steps for leveling up our measurement of internal communications and employee engagement


Angela Sinickas, CEO

Sinickas Communications Inc.


Ephraim Freed, Employee Experience Manager

The Beautiful Group

avatar for Ephraim Freed

Ephraim Freed

Employee Experience Manager, The Beautiful Group
Ephraim Freed is an employee experience strategist and leader who has spent over a decade working on the cutting edge of internal communications and intranets. He has developed digital platforms and communications programs within innovative global organizations including Riot... Read More →
avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, M.S., ABC, has been the CEO of Sinickas Communications, Inc. since she started her consulting firm in 2000. A pioneer in the field of measurably successful employee communication, Angela Sinickas has been measuring the effectiveness of communication since 1981. She... Read More →

Tuesday March 27, 2018 1:30pm - 3:30pm PDT
Las Vegas Convention Center, Room S233 3150 Paradise Rd, Las Vegas, NV 89109